Ari Fleischer’s Bad Publicity Tour continues with LIV Golf

With Ari Fleischer on the College Football Playoff payroll, the team never has to wait long for the next burst of negative feedback. They have a journalist consultant who specializes in creating negative publicity. Almost the opposite of what it should be.

Fleischer’s appearance as moderator at the Saudi-backed LIV Golf press conference on Tuesday was just the latest touching moment from a guy who never failed to fail while working for the CFP. He has also made regular appearances as a political commentator on Fox News, which has caused some inconvenience to a college track and field organization trying to remain apolitical. And then, there is almost everything he has touched on in his role as a college football propagandist.

Fleischer was part of the doomed public relations effort to save the Bowl Championship Series and prevent the playoffs – that should have been enough to exclude him from any role in the sport’s next run, but no. Fleischer remained on board as a consultant for the CFP, proving magically flexible on its subject after the sport season.

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